We worked with the client on developing a brand new approach to the original brand concept, updating each of the visual assets from the original brandbook: color palette, typography, icons, illustrations and more.
We also design a full range of examples of how the new look & feel should work in different types of communication, digital and traditional.
Giving a fresh and more digital feel to the brand assets was one of our main tasks. The new illustrations, icons and color palette would be our main allies on achieving this challenge.