Client
¡appa!
What we did
Branding
Naming
Guidelines
Year
2018-2023
Client
¡appa!
What we did
Branding
Naming
Guidelines
Year
2018-2023
At the beginning of 2018, the Pareto team (the app of shopping mall benefits from IRSA group) contacted ZONA with the aim of undertaking a complete rebranding of the brand, including a name change. A few months later, ¡appa! was born, with the development of a complete new brand identity and strategic proposal.
As part of the identity system, we worked on the development of iconography designed exclusively for the brand. Starting from the main symbol, a system of dynamic signs was built to allow us the communication of the entire ¡appa! universe.
The branding project included not only defining the brand's tone of voice but also proposing strategic content for building the communication experience. In this way, we designed both the offline and online channels of the company, which we worked on a daily basis with ¡appa! until mid-2023.
