Client
IRSA
What we did
Branding
Year
2016
Client
IRSA
What we did
Branding
Year
2016
We developed the new brand identity and visual program of Ribera Shopping for Grupo IRSA + the manual of standards and good uses.To communicate efficiently and effectively, it is important to “speak with one voice” - our visual identity system helps us achieve this. The Ribera Shopping isotype ('wave') is a constituent element of the brand that reinforces the organic and fluid nature of Ribera.
This brand manual is intended to help plan and execute communications that accurately reflect the Ribera Shopping brand at all times, and is designed to work for all audiences and communication channels. Everything is produced in a consistent and fresh way to promote a positive image of Ribera Shopping.
All those involved in Ribera Shopping's communication should familiarize themselves with the brand's style and how to apply it. We have devised this manual to show them exactly how the logo, typefaces, color palette and other core brand elements and their applications should be used.
