Client
TPCG Valores
What we did
Branding / Concept & Strategy
Year
2020
Client
TPCG Valores
What we did
Branding / Concept & Strategy
Year
2020

TPCG Valores is a leading company in financial services for institutional and corporate clients with a focus on Argentina, Uruguay and Latin America. This presentation was a project carried out by ZONA's team for the redesign of their brand identity.

The dynamic and ascending lines, the sober chromatic palette and the typographic choices in both the logo and the texts, generate an update that accompanies the generational transfer of the company's management.
This new image tells its clients that TPCG continues to modernize and is in a constant process of growth.