Client
WAA
What we did
Brand Inside WorkShop
Naming
Guidelines
Year
2020-2023
Client
WAA
What we did
Brand Inside WorkShop
Naming
Guidelines
Year
2020-2023
In January 2022, as a fundamental part of the process of creating WAA's Brand Guidelines, we set out to generate and coordinate a series of exercises among the main stakeholders.
This workshop worked on the idea of discovering and "re-discovering" together with the client the beliefs, purposes, visions, values and personality of each of their brands.
The exercises carried out, in a playful and creative way, challenged preconceptions about the company and expectations related to the communication process.
The objectives of this workshop were focused on extracting the bases of strategic construction of each brand.
To be able to help to make visible the successes that would allow defining the value propositions to build an effective communication of each product.
The design of each exercise is oriented to provide essential information that allows to detect and generate attributes that could be considered more in line with the personality of the brand.
In this particular cue, thinking of the brand as if it were a person.
